George Jewellery
Paris, FR
Sunrise is the inspiration for this jewellery store in the heart of Paris, a space with a classic, sophisticated Parisian style and a touch of magic.
Mr G. Chopard, the owner of this multi-brand jewellery store in Rue François 1er, commissioned us to design a space where the light of diamonds and jewels were the key elements of his store.
We imagined the moment of sunrise, as that moment of evolution, which leaves dew drops on the leaves and flowers, that shine like diamonds with the first rays of the sun.
“Sunrise is the moment that precedes the arrival of the warm colours of the sun and leaves the cold, blue tones of the night.”
The Collection Showpiece
A special niche, framed by palissandro oniciato marble with its mix of warm pink and blue-grey veins, is the place for the most important piece of jewellery in the store.
We designed a backdrop for the glass capsule, overlapping some leaves with a mesh brass structure.
The inlay carpet on the floor reminds us of the warm colours of the sun and gives a sophisticated and elegant touch to the space.
Display Table
A customised walnut wooden table with a cream leather insert and brushed brass legs, is designed to display rings and earrings the diamonds of which will shine thanks to the recessed microlight spots.
Jewellery Capsules
The classic architecture with mouldings and elegant details has a gradient from the light colour of the walls, to the night blue of the coffered ceiling.
The jewellery capsules designed by the Touch Studio collection are like dew drops on the leaves, which contain diamonds and precious jewellery.
These pieces are designed to display the jewellery and thanks to their side handles, they can easily be carried to a client who would like to see that specific piece of jewellery.
Private Area
A secluded corner will offer privacy to clients who require a personal service to choose the perfect jewellery for the right occasion.
The leather table and the comfortable armchairs from the Touch Studio Collection are designed with an organic line inspired by the shape of leaves and flower petals.
On the right, the glass capsule is highlighted thanks to a backdrop inspired by the texture of the leaves, which gives the classic space a touch of magic and surrealism.
“We designed this store in a classic style, inspired by the sophistication of Paris and added a touch of magic to create a surreal atmosphere”
— Veronica Vergari
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Retail stores
Driven by strong concepts, we design every retail store around the brand and their users in relation to their products. We create retail stores in a collaborative process by involving the way a brand communicates its identity.
Our mission is to inspire the customers with a signature design that can exalt the product itself and create the storytelling of the brand.
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The pieces, which are as rare as essential, create a unique feeling of harmony and refinement in interiors.