Madame Butterfly Collection for Flou
2023
Madame Butterfly Collection is composed by armchair, a two- and three-seater sofa. The collection is designed by the Touch Studio with organic and sinuous lines. The main inspiration comes from the shape of the butterfly wings, which draw the backrest. The back is as a single element, without divisions and whose soft shapes bring comfort and support at the same time.
The metal tubular that wraps around the entire backrest highlights the generosity of the padding.
The upholstery enhances the full and voluptuous volumes of the Madame Butterfly Collection, making its aesthetic elegant and timeless.
Photos by Flou
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Driven by strong concepts, we design every retail store around the brand and their users in relation to their products. We create retail stores in a collaborative process by involving the way a brand communicates its identity.
Our mission is to inspire the customers with a signature design that can exalt the product itself and create the storytelling of the brand.